You Can Now Buy Beer Made from ‘the essence’ of Hot Underwear Models.

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The double entendre of the title pretty much sums this one up. A craft brewing company has devised a way to make beer from the “vaginal lactic acid of hot underwear models.” While this was hyped two years ago, the product is now officially on sale. Has beer, which typically sells itself just fine, ever been easier to market?

You won’t find a Clydesdale in these ads. And no snow-covered Rocky Mountain peaks. “The Order of Yoni,” a company out of Poland has decided on the logical marketing strategy for their vagina beer.

“Customers can now buy the beer and taste the ‘essence’ of the models at various pubs after it premiered on July 28 in the Polish city of Katowice,” The Daily Mail writes.

“Imagine the woman of your dreams, your object of desire. Her charm, her sensuality, her passion. Now you can try how she tastes, feel her smell, hear her voice,” the company’s commercials suggest.

“Now imagine her giving you a passionate massage and gently whispering anything you’d like to hear.”

“Now free your fantasies and imagine all of that can be encompassed in a bottle of beer.”

Monika is reported to be “one of the models who contributed to the beer’s creation.”

The labels on the bottles can be peeled back to reveal which one of the models donated to the fermentation process. “You are drinking the essence of Pauline.”

“The founder of the company, Wojtek Mann, described the process by which a gynecologist took smears from their two ‘hot’ models, Paulina and Monika, and had the lactic acid bacteria isolated in a lab,” DM notes.

Lactic acids isolated in a lab? Where’s the romance in that?

Yoni’s own marketing sees the shortcoming, and tries to dress it up a bit: “The secret of the beer lies in her vagina. Using hi-tech microbiological techniques, we isolate, examine and prepare lactic acid bacteria from the vagina of a unique woman.”

Ironically, some consumers are concerned about hygiene, and reportedly asked the company to make reassurances about the women’s health. The Order of Yoni acknowledged that they were checked, completely, and that the beer is safe to drink.