Public relations in the day and age of social media can be a sensitive subject, especially for well established brands. Everyone wants to be “snarky” and “viral,” but if you’re a Fortune 500 company, you usually have to walk a fine line between effective social media marketing and not alienating a large user base.
Or, sometimes, you’re Wendy’s. Their social media team has thrown caution to the wind. And the other companies are learning, one by one, when they’re beaten. Take this exchange with Hardee’s.
Hardee’s was digging the hole deep, though.
Earlier this year, Wendy’s got into it with one man who, after taking the on-line equivalent of a savage beating, deleted his account.
Wendy’s made the following innocuous social media post:
No problem with that, right? Pretty straightforward. However, it’s the internet, so of course someone takes issue with it. Fortunately, Wendy’s social media team was right there on top of things.
Then @NHRide had to go for a low blow and bring McDonald’s breakfast into the mix. However, once again, Wendy’s crack team was ready.
Wow. So that was pretty hard to read right? Well, apparently @NHRide thought so too. So much so that the user apparently deleted their Twitter account.
Well done Wendy’s. Well done. 2017 is off to a solid start. By the way, we can thank user @Fraxtil for documenting this gem before @NHRide’s account was deleted.
if you're having a bad day today, just remember that you didn't get dragged by a fast food company on twitter pic.twitter.com/gUSuHwZLQR
— ƒrαx (@Fraxtil) January 2, 2017
You can also still check out Wendy’s side of the conversation, which was not deleted.