Political ads have been an evolving art form since the invention of network television. In the last half a century, few have been credited with making or breaking a campaign. One congressional candidate is now the subject of ads that are getting national attention, those these are your typical attack adds. These are unique.
Arizona congressional candidate David Brill “is embroiled in a contentious fight against incumbent Rep. Paul Gosar, who represents Arizona’s 4th Congressional District,” ABC writes. “But he won’t for much longer if his siblings have anything to say about it.”
Brill’s new campaign adds attack Gosar, but it is the gut-punch that Gosar’s brothers and sisters (six of them) deliver that makes the add so different. They are supporting Brill, the Democrat.
“Paul Gosar the congressman isn’t doing anything to support rural America,” says Grace.
“Paul’s absolutely not working for his district,” David, adds.
“If he actually cared about people in rural Arizona, I bet he’d be fighting for Social Security, for better access to health care, I bet he would be researching what is the most insightful water policy to help the environment of Arizona sustain itself and be successful,” says Jennifer.
The people talking seem innocuous enough until the end of the ad when it is revealed that they are actually Gosar’s siblings.
Grace, David, Jennifer, Joan, Tim and Gaston all appear in the ad. There are three other Gosar siblings that did not appear in the commercial.
“Gosar, 59, has represented the 4th District since 2013 and represented the 1st Congressional District for one term before that. He’s made a host of controversial comments over the past few years,” ABC adds.
Gosar’s road to Washington is far from secure. While Arizona has a long history of conservatism, Gosar has found himself embroiled in controversy of late.
Unlike some of his colleagues, Gosar has positioned himself as a climate-change denier. He’s openly echoed theories that originated with figures like Alex Jones and InfoWars.
The new add, though, hints at much more. What viewers in Arizona are seeing is a family that’s been torn asunder, though that is mostly subtext. It remains to be seen how Goasr will respond.