As he prepared to host the 2018 Oscars, which took place on Sunday night, late-night host Jimmy Kimmel had said that he was going to keep things positive. However, the ratings were anything but, showing a total of 22.4 million viewers, reflecting an 18 percent decline when compared to the 2017 viewership.
The 2018 event is poised to be labeled the lowest rated Oscar show of all time, according to a report by Fox News. The content outside of the films being honored was politically charged, focusing on a range of issues including feminism, diversity and the Dreamers.
Mentions of the #MeToo and Time’s Up movements were made during the event, and Kimmel focused some of his content on President Donald Trump and Vice President Mike Pence. He also took jabs at Fox News viewers, making some of his monologs divisive in nature.
“We don’t make films like ‘Call Me By Your Name’ for money,” said Kimmel during the event. “We make them to upset Mike Pence.”
Kimmel also quipped, “Oscar is 90 years old tonight, which means he’s probably at home tonight watching Fox News.”
Additionally, a lack of superstars being up for many of the major awards could have also negatively influenced the level of interest in the event as well as many of the honored films having relatively low box office sales.
Out of the films nominated for Best Picture, only two, “Dunkirk” and “Get Out,” breached the top 15 highest-grossing films of 2017.
In 2017, the Oscars brought in 27.4 million viewers, a significantly higher number than this year’s event.
However, the 2018 Oscars can’t be considered the lowest rated just yet as the numbers have to be adjusted as the show ran 50 minutes after the window associated with primetime television, and the majority of the major awards were presented after 11:00pm EST.