The Marvel’s Avengers franchise has become the behemoth of the box office. These superhero movies have always had a particular fan base, but they would rarely become the lead at the box office. Now, the superhero genre is some of the highest grossing films in history, and it doesn’t look like they will be slowing down anytime soon.
Avengers Endgame released on April 26 to audiences worldwide applauding the ending of a ten plus year saga. As always, there have been reports of people trying to spoil the movies for others.
Typically, social media would be littered with spoilers, but it’s rare to hear that someone did it in person. According to Asia One, a Hong Kong man was assaulted by moviegoers outside the theatre after he reportedly ran out to a crowd of eager fans waiting to see the film only to spurt out major spoilers.
The man suffered a beatdown from diehard fans. The Asian outlet had already verified the authenticity of the story. Some people on social media claimed to have witnessed the event in person as well.
Anthony and Joe Russo, the directors for the film, pleaded with people in a letter not to spoil the major plot points of the film.
“Because so many of you have invested your time, your hearts, and your souls into these stories, we’re once again asking for your help,” the letter reads in part. “When you see Endgame in the coming weeks, please don’t spoil it for others, the same way you wouldn’t want it spoiled for you. Remember, Thanos still demands your silence.”
Disney, who owns Marvel Studios, launched a social media campaign called #DontSpoilTheEndgame in the hopes of keeping the film’s secrets a surprise until everyone has had a chance to see it.
Russo added: “This is a culture that wants everything now, and it’s getting worse. The world is connected via social media, and information travels within seconds. If you’ve been following along with this narrative for 10 years, you’re going to want to protect yourself. It’s best to go in clean. I encourage people to go opening weekend because I’m sure everything is going to hit the Internet the moment the movie hits the screen.”