In a PR stunt approaching genius levels, a major beverage company that is best recognized for their lemonade is offering to assist children who are slammed with fines or fees for running a lemonade stand. Kids across the nation have been hammered by local officials who insist they need a permit to sell the beverage, but now they have help.
CountryTime, one of the leading lemonade brands in the country, is stepping up the help children who are running lemonade stands.
The company made the announcement on Twitter, stating, “Kids across the country are getting busted for operating lemonade stands without a permit. We’re taking the lead to #SaveLemonadeStands by paying kids’ fines + permits this year.”
“For every RT this gets we’ll donate $1 (up to $500,000) to help kids next year + beyond,” CountryTime added.
There are some caveats to the program, dubbed “Legal-ade” by the company. Children must be no older than 14 and currently trying to operate a lemonade stand.
CountryTime also placed limits on the amount the company will cover. According to a report by The Blaze, the company will handle fees and fines of up to $300 per child, and a total of $60,000 has been allocated for those expenses.
The current year’s program is scheduled to run through August.
However, the tweet suggests the company is planning to continue the program into the future, potentially based on the number of retweets their post receives.
While the exact number of lemonade stands there have been shut down over permitting issues is hard to gauge, several instances in recent years gathered a lot of attention.
In 2016, a girl in California was told she would need to pay $3,500 in permit fees and building code upgrades to sell her lemonade.
In 2015, another girl in Texas was informed that she needed an operations permit as well as an additional one from the health department.
Over Memorial Day weekend this year, police shut down a lemonade stand operated by a kid in Colorado over a permit issue.
Even the children of celebrities haven’t been exempt. Jerry Seinfeld’s children also faced a shut down when they operated without a permit in the Hamptons, even though the proceeds were going to charity.