Jeweler to the Stars Targeted in Brazen Daylight Heist

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Police are currently searching for three male suspects who robbed a jewelry store in broad daylight. The thieves entered Avianne & Co. Jewelers – a store popular with celebrities and rappers – at approximately noon on Sunday. At least two of the men were carrying handguns and forced the four employees into a back room.

The New York Police Department discussed the incident, stating that the four employees who were present during the brazen daytime heist were bound with duct tape and zip ties.

Surveillance footage shows that at least two of the suspects were armed with handguns.

According to a report by CNN, the men entered the New York jewelry store and initially pretended to be customers. After confronting the employees, they ransacked the store.

No one was injured during the heist, police stated. Law enforcement has yet to confirm how much was stolen. However, the men reportedly left with duffel bags that were filled with jewelry.

Avianne & Co. Jewelers markets itself as “the leading Custom Diamond Jewelers in Hip Hop and Pop Culture,” according to the store’s Facebook page. It also states that it is the exclusive jeweler for Cam’ron, Lil Wayne, Nicki Minaj, and several others.

The jewelry store also has a massive following on Instagram, where Avianne & Co. Jewelers posts videos and photos showing its elaborate offerings, including diamond-encrusted rings, chains, pendants, and watches that were created for celebrity clients.

Photos and video released by NYPD Crime Stoppers clearly show the faces of the men who robbed the store. A $2,500 reward is being offered to anyone who can provide information that leads to an arrest.