Over the weekend, thousands of people gathered for the March For Our Lives protest. During that same period, interest in the search term “NRA membership” also spiked, reaching a point that indicated some of highest level of interest in the phrase ever seen by users of the Google search engine.
As thousands of activists came together in Washington DC over the weekend, the number of Google searches conducted using the phrase “NRA membership” reached new heights.
According to Google, as reported by the Daily Caller, the scale on the left-hand side of the chart is designed to measure “search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity of the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.”
As the chart shows, the search term “NRA membership” reached the highest level of possible interest over the weekend, specifically on Saturday, during the same period as the March For Our Lives event.
A second chart indicates that interest in the phrase is, at times, elevated after major school shootings involving specific weapon types. Another spike occurred not long after the Sandy Hook massacre, as shown in a piece by the Daily Wire, where the shooter also used an assault rifle.
Alone, a rising interest in the term “NRA membership” does not mean that additional people are signing up with the organization. Instead, it just says they are searching for the phrase.
However, a spike in membership is occurring, according to a report by Time magazine. Often, this increase in interest aligns with any event that leaves portions of the population concerned about the preservation of their Second Amendment rights, as typically occurs after mass shootings when pushes for greater gun control is common.
Membership numbers don’t just increase for the NRA, but for a range of gun rights organizations throughout the country.
The number of membership renewals, new memberships, and donations reportedly have risen since the incident that took place at Marjory Stoneman Douglas High School in Parkland, Florida, where 17 people were killed by a single gunman.