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IHOP Announces Mysterious Name Change: Pancake Fans Flip

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You’d be forgiven for assuming that this post was originally dated April 1. It is not. This is June, and not a particularly significant day in June for either pancakes or practical jokes. This isn’t a joke, IHOP says. They are changing their name. The International House of Pancakes is soon going to be the IHOb. Just what does this “b” stand for?

“For 60 pancakin’ years, we’ve been IHOP,” the restaurant chain said on Twitter Monday. “Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb.”

The easy money is on “breakfast.” Anyone who has eaten at the chain in the past knows that the restaurant leans toward the traditional morning meal.

Yet that hasn’t stopped people from guessing. That guess-work (along with a heaping plateful of righteous indignation) has proved a good marketing ploy. People are talking about IHOb.

Their poll offers four options: biscuits, bacon, butternut squash and barnacles.

“Blueberries, bacon, breakfast… There are so many possi-b-ilities,” IHOP responded.

“Burritos I called it years ago,” LegoBeast6 tweeted.

“Nope, keep guessing!” the company responded.

“o-b-viously you should come back on 6/11 to see what it’s gonna b,” they replied.

As the tweets piled up, though, IHOb’s ability to generate creative comebacks faltered. Marketing like this requires stamina. With a full week to go, the IHOb team has a lot of ground left to cover.

And the chain formerly known as IHOP is making a sincere effort at their twitter game, even though “a sincere effort” might be about as complimentary as those efforts deserve.

“Has anyone seen that one pancake featuring that Pancake Pancaker guy? It’s a coming of-age pancake about a pancake who falls in love with a pancake. Deserves every award.”

“Whoever said you can’t have your pancake and eat it too has clearly never tried pancakes”

“Give a man a pancake and you feed him for a day; teach a man to pancake and you pancake him for a lifetime.”

“but it could b anything… you’ll just have to stay tuned!”

“100% international house of barbecue, it is going to be BARBECUED pancakes,”  Dafine tweeted.

“whoaaa there,” IHOb responded.

Just what will the new name b? It might well b bad for the brand. Taking the pancakes out of IHOP, even it it is in name only, seems a dubious move.

“IHOP parent Dine Brands Global, based in Glendale, Calif., changed its name from Dine Equity in February,” The New York Post writes. So it runs in the family.