In a blog post on Monday, YouTube CEO Susan Wojcicki stated that by 2018 Google intends to have an additional 10,000 employees “working to address content that might violate our policies,” supplementing the current trust and safety teams who screened almost 2 million YouTube videos for “violent extremist content” over the past six months.
“Some bad actors are exploiting out openness to mislead, manipulate, harass or even harm,” said Wojcicki. “We are also taking aggressive action on comments, launching new comment moderation tools and in some cases shutting down comments altogether.”
This year, YouTube has been the center of a variety of controversies regarding the videos that are available on the platform. The social media giant had to invest in additional screening measures after videos on YouTube Kids, the kid-friendly variant of the platform, were found that contained violence and profanity.
Advertisers have also abandoned the site after they discovered their messages were attached to controversial content, like videos crafted by a hate preacher.
Wojcicki stated that YouTube is also taking a “new approach to advertising.” It will feature a more “manual curation” and include a larger team of ad reviewers on YouTube’s side to “ensure ads are only running where they should.”
“We want advertisers to have peace of mind that their ads are running alongside content that reflects their brand’s values,” said Wojcicki. “Equally, we want to give creators confidence that their revenue won’t be hurt by the actions of bad actors.”
As reported by CNN, machine learning algorithms have also supported YouTube’s objectives, removing over 150,000 videos from the platform in the past six months that contained violent extremist content.
According to Wojcicki, it “would have taken 180,000 people working 40 hours a week to assess” the amount of content managed by the algorithm.
She stated, “Because we have seen these positive results, we have begun training machine-learning technology across other challenging content areas, including child safety and hate speech.”
Wojcicki closed the blog post by saying, “We will take the steps necessary to protect our community and ensure that YouTube continues to be a place where creators, advertisers, and viewers can thrive.”