Get Out Your Check Book: Land Rover’s Series I Has Been Reborn

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Alright folks, get those checkbooks ready if you happen to be in the market for a new SUV. Are you tired of all of the newest SUV’s hitting the market amounting to luxury sedans with bigger tires and all wheel drives?

Do you long for the days when off-road vehicles went off road, you could smoke anywhere and drinking at 11:00am wasn’t only accepted, it was encouraged (OK, maybe I made that last one up). Anyway, then maybe you need to look at this retro offering from Land Rover.

Land Rover has factory restored a select 25 Series I vehicles with the utmost care. According to their press release:

Land Rover Classic is underscoring its commitment to providing the very best cars, services, parts and experiences to passionate Land Rover customers with the launch of the ‘Reborn’ initiative for the iconic Series I at Techno-Classica in Essen, Germany.

Rebornoffers 25 prospective customers the unique opportunity to purchase an original and highly collectable Land Rover Series I directly from Land Rover Classic.

Land Rover Classic’s expert team has drawn on decades of experience to hand-pick 25 Series I chassis from Land Rover’s global network. Each model will undergo a complete restoration according to the brand’s original 1948 factory specification and using Land Rover Classic Parts to preserve authenticity. This includes the choice of five period finishes including Light Green, Bronze Green, RAF Blue, Dove Grey and Poppy Red.

Customers will be able to select their preferred base vehicle with the help and guidance of Land Rover Classic’s experienced restoration team, and they will be able to follow the restoration of their cherished Series I from start to finish at Land Rover’s new Classic workshop located within the original Defender production centre at Solihull.

No word on the price yet, but we’re assuming it’s a, “If you have to ask you can’t afford it,” type of situation.

Of course, Land Rover isn’t the first company to bring back retro off-roading this year. Ford has is possibly planning the rebirth of the Bronco and Jeep has announced they will be producing a pickup truck for the first time in decades.