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Facebook Launching Dating Service [VIDEO]

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Dating apps are plentiful in this day and age. There’s Tinder, Match.com and OkCupid to name a few. But now, Facebook is ready to launch their own dating app the company announced on Tuesday during the company’s F8 developer’s conference. The stock for the aforementioned dating sites plummeted when Facebook announced their new dating service, so, obviously, others are taking note of the new competition.

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The app, which was introduced by Facebook CEO Mark Zuckerberg and Product Chief Chris Cox, looks similar to other dating sites. Users are also able to put full page pictures on their account as is common with other sites.

During the keynote event in San Jose, California, Zuckerberg indicated that the app would function much as Facebook does now, and users would still be able to create events to bring groups of people together.

“This is going to be for building real, long-term relationships — not just for hookups,” Zuckerberg joked while explaining what the app is all about. “We have designed this with privacy and safety in mind from the beginning. Your friends aren’t going to see your profile, and you’re only going to be suggested to people who are not your friends.”

The app will be under the Facebook umbrella just as the message system is now incorporated into the page.

Many speculated whether Facebook would allow a user to participate in the dating app if their Facebook profile indicated “in a relationship.” Zuckerberg put the speculation to rest indicating that the platform will be open to all users — even those who are in an open relationship.

According to Tech Crunch, Facebook’s employees explained that “potential matches will be recommended based on dating preferences, things in common, and mutual friends. They’ll have the option to discover others with similar interests through their Groups or Events.”

The dating profile will not be shown to current Facebook friends to ensure that users don’t feel pressured into joining the app or facing judgment from others. It appears that any communication to prospective matches would take place via text for now for security purposes.