Facebook CEO Mark Zuckerberg just confirmed that Facebook will make users dreams come true and add a dislike button to the ubiquitous social network.
The dislike button has long been desired by users for interacting with posts that don’t fit the “like” button.
From the company headquarters, Zuckerberg said: “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.”
The billionaire sees the dislike button being used for sad or tragic posts people are reluctant to hit the like button on.
“What they really want is the ability to express empathy,” Zuckerberg said Tuesday of creating the functionality. “Not every moment is a good moment.”
What the company plans and what happens when the feature goes live to the masses may be two very divergent things. Contentious issues should see a battle in the likes / dislikes categories as supporters of one side or another weigh in on every issue.
Zuckerberg revealed the dislike feature has been in the works for several months now but did not reveal a roll out date.
“It’s surprisingly complicated to make an interaction that will be simple,” he revealed of the process.