The company behind the self-described “party game for horrible people” purchased a plot of land for the sole purpose of hindering President Donald Trump’s border wall plan. Cards Against Humanity doesn’t believe they can stop the construction entirely but hopes “to make it as time-consuming and expensive as possible for the wall to get built.”
As reported by Business Insider, the company behind the popular card game, which is geared towards adults, has also secured the services of a law firm that specializes in eminent domain in hopes of slowing the government’s acquisition of the land needed to complete the wall.
Cards Against Humanity created a new website, called “Cards Against Humanity Saves America,” that outlines their intention to stop the wall.
On the new site, the company stated, “Donald Trump is a preposterous golem who is afraid of Mexicans. He is so afraid that he wants to build a twenty-billion dollar wall that everyone knows will accomplish nothing.”
The new website and land purchase are being used to kick off the latest annual holiday season marketing campaign for the company. Customers to the site had the option to purchase a $15 package that includes “six America-saving surprises [delivered] right to your doorstep.”
Buyers will receive a map of the land that was purchased by Cards Against Humanity along with additional cards for the game and a few other items.
“It will be fun, it will be weird, and if you voted for Trump, you might want to sit this one out,” said the company.
Max Temkin stated during an interview that the plan to stop the border wall, which he calls a “boondoggle,” is a “funny protest, and possibly a delaying tactic” for its construction.
Temkin also asserts that there hasn’t been much pushback from the game’s core audience, claiming, “Playing our game requires literacy and a sense of humor, so there’s not a lot of hardcore Trump fans in our fanbase.”
The company is also known for their seemingly outrageous stunts. In 2016, the company raised over $100,000 to dig a giant hole for absolutely no reason.
It also isn’t the first time Cards Against Humanity has gotten political as the company released “Cards Against Humanity: For Her” this past summer, which included the same game as the original, but packaged in a pink box and with a $5 price increase. Profits from the sale of that version of the game went to Emily’s List, an organization dedicated to increasing the number of women elected to public offices.