At least five advertisers are distancing themselves from Sean Hannity, announcing they will not advertise during his television or radio shows, based on the popular host’s coverage of the sexual harassment allegations made against Alabama Senate hopeful Roy Moore. Moore has been accused of molesting a 14-year-old girl when he was in his early 30s, among other claims.
Hannity came under fire after he referred to the alleged sexual assault as “consensual” during his radio show that aired on Thursday. Some listeners took this to mean that Hannity was “justifying” Moore’s action, even though the girl was only 14 at the time of the crime allegedly took place.
During his television show, that aired the same day, Hannity stated he was not referring to the 14-year-old when he spoke during the radio show. Instead, he asserted he was referencing Moore’s encounters with 17- and 18-year-olds based on the age of consent in Alabama, which is 16.
Hannity did clarify that he “misspoke” during the radio show, saying, “That one line was absolutely wrong,” adding, “I misspoke.”
Just minutes later, Hannity began questioning the credibility of Moore’s accusers while speaking with Fox News legal analyst Mercedes Colwin.
“Now, I know, and this goes back to what you said, do people do it for money,” Hannity asked Colwin in regards to why people make sexual assault allegations. “Do people do it for political reasons? Is that more common than people would think?”
Multiple advertisers, starting with Eloquii, a plus-size clothing retailer, pulled their spots from Hannity’s shows based on the social media backlash over Hannity’s remarks.
The other companies that followed included 23 and me, Nature’s Bounty, Keurig, and Realtor.com.
Supporters of Hannity attempted to call for the boycotting of Keurig, starting the hashtag “#BoycottKeurig,” though that effort appeared to backfire when social media users in favor of Keurig’s decision began using it in their responses to show their support of the company.
This isn’t the first instance where advertisers pulled their ads from Hannity’s shows. In May, many removed the show from their advertising list after the host promoted a conspiracy theory regarding the death of Democratic National Committee staffer Seth Rich.
Fox News also saw a similar reaction by advertisers after allegations of sexual harassment were made against then-show host Bill O’Reilly.
h/t Huffington Post