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Companies are Pulling Sponsorships From NFL Stars Who Kneeled for Anthem.

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No matter which side of the National Anthem debate you choose to endorse, actions have consequences. This isn’t lost on the players who are choosing to take a knee during the anthem, as many of them are now losing sponsorships as a result. Companies, worried about the negative associations with their products, are pulling money from those who kneel.

Just ask the Denver Broncos’ pass rusher Von Miller.  Last year, when linebacker Brandon Marshall took a knee, he lost endorsements. This year it is Miller.

Phil Long Ford in Denver has cut ties with Miller. This is a stunning move as the Super Bowl 50 MVP is widely respected in Denver.

“We are evaluating the events of the weekend,” Phil Long Ford write in a statement to CBS. “It is important to state that we haven’t fired Von. We are in the middle of contract renewal and this weekend’s events remind us that sometimes we feel that we best represent ourselves.

“We support Von and his first amendment rights, we know Von and he’s a good person. He donated a police car to his hometown police dept. All that notwithstanding when we bring in celebrities to represent us we run the risk of being misrepresented.

“We, like millions of Americans are concerned and will respond consistently with our values as a proud American company founded by a war hero (Phil Long). While we can’t control the actions of others we can be responsible for how we support our nation and community.

“That is why, years ago, our principal owner, Jay Cimino, founded the Mount Carmel Veteran’s Service center, and is supported by all Phil Long Dealerships. We support this cause not just with our words, but financially as well, and it is serving hundreds of veterans in need right here in Colorado.

“This would be a great time for our community to show support for our military community by supporting this cause or others that continue to serve them after they serve us.”

While a local Ford endorsement may not be enough to cause too much trouble for a Superbowl MVP, it is likely just the start. As fans back away from the game, advertisers will surely be more cautious about where their money goes.