Nike’s decision to make Colin Kaepernick the face of their brand has created epic controversy. Some Tribunist readers have even written in to ask that we stop giving the brand air-time. We can’t ignore the developing story, though, and we’re back with another installment on the far-reaching ramifications of Nike’s ad campaign.
The latest update pertains to a Christian college in Missouri. The school has cut ties with Nike. While it is not going to register on Nike’s bottom line, the move may begin a larger exodus of like-minded institutions.
“On Wednesday, the College of the Ozarks in Point Lookout, Missouri, announced that it would no longer use Nike as the sponsor of its teams’ uniforms and would immediately remove any which include its recognizable tick logo,” Daily Mail writes.
Nike, the school’s president Jerry Davis wrote, is “promoting an attitude of division and disrespect towards America.”
“If Nike is ashamed of America, we are ashamed of them. We also believe that those who know what sacrifice is all about are more likely to be wearing a military uniform than an athletic uniform.”
The College of the Ozarks is not The University of Oregon. The school doesn’t field a football team. They do have some sports programs, but they’re at the bottom rungs of the collegiate ladder.
Yet their symbolic move is hard to ignore.
“The College of the Ozarks in Missouri uses Nike as its sponsor for its baseball, basketball, volleyball, track and golf teams,” DM adds. “All uniforms which have Nike’s recognizable logo on it are now being dumped.”
It is unclear how some of the country’s military academies will respond. The US Army Black Knights, the athletes from West Point, are sponsored by Nike. How much would it cost for them to take a symbolic stand?
It could be expensive. DM notes Nike gave $11.95million to The University of Texas for the 2017-2018 seasons.
While Nike won’t feel the gesture made by the College of the Ozarks, they have felt the impact of their new campaign.
“Nike’s share price dropped dramatically on Tuesday at the start of trading in response to the fallout from the ad. As a result, the company’s worth dropped by $4billion,” DM writes.
“They began to slowly recover on Wednesday and Thursday but its market capitalization remains $3.35billion less than what it was before the scandal.”