Apple has a devoted customer base who will buy anything with has the iconic logo. iPhones are normally their hottest commodity, so it should be no surprise that the iPhone X, which cost an exorbitant $1000, sold out in record time. How fast is record time? How about 20 minutes?
Pre-orders for the cutting-edge device went on sale Friday, Oct. 27 at 3 a.m. EST. Within 10 minutes of the site accepting order sales, the 256 GB device sold out. With only one other option available, consumers chose the remaining 64 GB devices, which also sold out in 10 minutes.
There were a few reported issues of the webpage having to be reloaded, but to the surprise of many, the servers did not crash.
The iPhone X will start shipping on Nov. 3, but after such an impressive start, some customers face up to a six-week delay in getting their new device.
For those who cannot wait that long, Apple has informed customers that their retail stores will have an unspecified number of the iPhone X on the release date. The lines outside stores will surely resemble the lines at Black Friday.
It’s clear that the iPhone X is a larger success than the iPhone 8 was. And for good reason. The X comes with state-of-the-art facial recognition software built into the phone to keep your phone locked and secured in the unfortunate event of theft.
When announcing the iPhone X, Apple’s CEO Tim Cook said the X was the “biggest leap forward since the original iPhone.”
It’s unclear how large the pre-order supply was at the time ordering went live. Cook spoke to the concern of customers who were not able to purchase the X before it sold out online, stating the company is “working as hard as possible to make as many as possible.”
Will the newest iPhone be a success? That remains to be seen, but initial sales from the pre-order would seem to indicate that Apple might have a hit on their hands.