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American Farmer Told to Pour Out Milk. He Sells Direct to Consumers Instead. Huge Success

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The current economic climate created by the various state and local lock-down orders has put many businesses into uncharted territories. American farmers are no exception. When a local dairy farmer in Pennsylvania was told by his milk distributor that he needed to dump the results of 12 milkings due to the current economic situation, he was shocked.

Whoa Nellie Dariy Farm posted the following message to their Facebook page:

⭐ IMPORTANT PLEASE READ!⭐

As many of you know, all the excess milk we do not bottle is shipped to SCHNEIDER’S in Pittsburgh PA. They have just contacted us and told us they WILL NOT be picking up our milk on Wednesday or Friday. (They pick up our milk every other day) that means they are asking us to DUMP DOWN THE DRAIN a total of…

…..12 MILKINGS !!!!!!

We are totally disgusted by this kind of waste.
(We also do not get paid for the dumped milk obviously)

We can only pasteurize and bottle 30 gallons at a time, but we are going to work around the clock to try and bottle as much as we can this week. We are REALLY going to try to not waste a drop!

So, we are going to…..

OPEN UP OUR FARM STORE on Wednesday now too! It might just be for this Wednesday or until further notice. At this time we are not sure of the timeline.

NEW HOURS:

Tuesday 12-6pm
Wednesday 12-6pm
Friday 10-5pm
Saturday 10-5pm

*PLEASE spread the word!*

*** There will be a video soon of farmer Ben’s opinion, mission…his general thoughts on all of this, so STAY TUNED!

Even before the farm was to open on Tuesday for direct consumer sales, people were already lining up to buy farm fresh milk and support a local business. According to local media reports:

The line to get in the store was at least 20 customers deep. The customers were maintaining their social distance, staying at least 6 feet apart waiting to buy milk and other dairy products including cheeses, cottage cheese, sour cream, maple syrup and other products.

Among the customers were Linda and Tom Goodlin, who drove several miles from Scottdale. They were wearing protective masks as they took a place in line in mid-40 degree temperatures.

“I know their uncle, Larry Basinger, and we want to help the Brown family through this. We’re going to buy 10 gallons. I have orders from our whole family,” she said.

Since the farm has started selling direct, despite the fact that they can only pasteurize 30 gallons at a time, they have been working around the clock and sold out each day that the direct to consumer milk has been offered. The farm has also been involved in local fundraising to help others down on their luck.

Despite the fact that many grocery stores are limiting the amount of essentials, such as milk, consumers can buy, farmers say there is still plenty of supply, and in many cases there is actually a surplus because restaurants and cafeterias are either closed or operating at a much smaller scale.