When her kids’ school sent home an announcement about the suggested dress-code for a week’s worth of anti-drug propaganda, Melissa Radke took her anger to the internet. Her interpretation of the plan has hit home with parents everywhere.
She has nothing against teaching children about the dangers of drugs, but found some flaws with their methodology. The program had students dress for school in some oddly themed outfits as a way of enforcing the message.
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Radke didn’t find the cute themes all that cute. “The goal is to drive moms crazy with different outfits every single day,” said Melissa Radke, who lives in Lufkin, Texas.
Red Ribbon Week is a 30-year-old campaign that encourages children to live drug-free. Radke’s video message has, in just a few days, drawn much more attention to the program–and some hilarious attention to one school’s deeply flawed approach to Red Ribbon Week.
The video dismantles the logic behind each day. Wednesday’s theme asked kids to wear neon: “We’re too bright for drugs. Wear neon.”
“Maybe when a child is offered drugs when they’re 20 and they become drug addicted, then their parents would say: If you had dressed brighter maybe none of this would have happened,” Radke said.
Thursday’s theme is “Don’t let drugs find you. Wear camo.”
“The problem is that people that wear camo are not invisible. So I feel drugs could still find you,” she said.
Some commenters (those who lack the intelligence needed to understand the deep irony and social satire inherent in Radke’s criticism) took issue with the video. They feel Radke shouldn’t make fun of an anti-drug campaign, even if it is one that is somewhat ludicrous.
Red Ribbon Week’s go back to a tragic incident in 1985. DEA Agent Kiki Camarena was killed by drug traffickers in Mexico City. The Red Ribbon Campaign organization provides detailed ideas for grades K-12, including videos and lessons for anti-drug campaigns.