Nordstrom has made a big announcement today that many are reading as overtly political. The department store will no longer sell Ivanka Trump’s clothing and accessory line. Was the decision made because of her father’s new policies?
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The Seattle-based department store chain made the decision known Thursday. Their spokesman claims the decision has nothing to do with the mounting criticism against President Trump.
“We’ve got thousands of brands –- more than 2,000 offered on the site alone,” a spokesperson said. Nordstrom has nearly 350 stores across the United States.
“Reviewing [the clothing line’s] merit and making edits is part of the regular rhythm of our business. Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
So the brand’s performance is the key. Determining the reason for the poor performance of the brand is far more complicated and open to conjecture.
One thing that has influenced retailers everywhere is the threat of a boycott from a grassroots movement calling itself “Grab Your Wallet.” This group wants to influence economics at the retail level by having consumers avoid buying anything linked, however tangentially, with the new president.
And Nordstrom has been in their crosshairs before. In November, Nordstrom took heat for not dropping the Ivanka brand. They were steadfast in their support of free-market capitalism in a series of defensive tweets.
“We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not,” they wrote.
“We recognize our customers can make choices about what they purchase based on personal views & we’ll continue to give them options.”
Those options, it seems, are now more limited.
On Friday, the Nordstrom website only featured four pairs of shoes from the Ivanka Trump collection. Other retailers, including Macy’s, Zappos.com, Saks Fith Avenue and Bon-Ton, still carry the collection.