11242016-b2

In the wake of Donald Trump’s epic upset in the 2016 presidential election, many are voicing their disdain publicly. One unique form this protest is taking concerns companies telling pro-Trump clients and/or employees to go pound sand.

The latest is an Albuquerque-based internet marketing firm. The CEO has sent a letter to his clients who support President-elect Donald Trump telling them he no longer wants their business.

11242016-b1

[Scroll Down for Video]

Mathew Blanchfield runs 1st in SEO. The marketing firm posted a letter to the company website describing Mr. Trump as “a racist, sexist, fascist.”

Blanchfield, obviously distraught over the failed efforts of the democratic party, says his company “will no longer do business with any person that is a registered Republican or supports Donald Trump.”

“If you are a Republican, voted for Donald Trump or support Donald Trump, in any manner, you are not welcome at 1st In SEO and we ask you to leave our firm,” Mr. Blanchfield wrote in the letter.

11242016-b4

The letter, which went out to 35,000 twitter followers, gets more absurd. Blanchfield, in an ironic turn, demands that his clients identify their political allegiances.

“We ask you, our current clients, to please respond to this letter and confirm where you stand politically. If you are a Republican or support Trump, we will no longer serve you,” he wrote. “To our Democrat and Progressive clients, we want to recommit to you that we will continue to work diligently to improve your internet marketing results in this quickly changing world.”

11242016-b3

Blanchfield thinks his actions are necessary, and sites what he describes as a “moral obligation” to stand up for his beliefs.

Critics of this new form of labeling and vote shaming point to the discriminatory practices of small-businesses who refused to bake cakes or provide flowers for gay weddings. These companies were sued, shamed, shunned for engaging in what they felt–for purely religious reasons–to be a “moral obligation.” So how is what Blanchfield is doing any different?

11242016-b5

“It is my firm belief that we elected a fascist as our next president,” he said. “The expense financially to me is immaterial. Morality, justice and doing what’s correct far supersedes financial gain for me.”