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Following Donald Trump’s win of the presidential election, there have been a plethora of anti-Trump movements. Emotions have run high as protestors flooded the streets and companies vowed to stop using Trump products including Ivanka Trump’s clothing line.

An astonishing 49 companies who refused to boycott Ivanka’s line are now being boycotted themselves after refusing to succumb to the political pressure. The latest target, Nordstrom, was sent an open letter by the boycott group and they responded flawlessly.

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The boycotters originally started the movement, #GrabYourWallet, in protest of Trump’s derogatory comments towards women that was uncovered during the campaign. The group consist of women predominantly, and their focus is apparently to bring down Trump and his affiliated business ventures – as well as those of his daughter’s.

The open letter to Nordstrom from the protest group asks that Nordstrom’s discontinue selling Ivanka’s line of clothing and accessories in their stores.

The company refused to remove the clothing and accessory line and issued a statement of their own. “We hope that offering a vendor’s products isn’t misunderstood as us taking a political position; we’re not. We recognize¬†our customers can make choices about what they purchase based on personal views & we’ll continue to give them options.”

According to the Daily Mail, two retailers have confirmed that they dropped the Ivanka Trump line – Shoes.com and Bellacor.

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How effective are these boycotts? Donald Trump and Macy’s can attest that someone with a large enough following can effectively devastate a company – in either direction.

Last year when Macy’s announced it was dropping¬†Donald Trump products, Trump retaliated with a tweet calling for a boycott of Macy’s.

Since the boycott took place, Macy’s stocks have dropped approximately 43 percent. Macy’s stocks continue to plummet even now.

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Nordstrom should be commended for not allowing an anti-Trump group to affect their business and not giving in to political blackmail.