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The anti-Trump movement has been running rampant as of late. Protestors are blocking interstates and conducting sit-ins at state universities.

Now Trump protestors are turning their sights on Trump’s daughter, Ivanka, and her fashion line. Numerous stores have decided to pull her clothing line from their stores after growing pressure from protestors.

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The GrabYourWallet campaign was started in the US by Sharon Coulter on October 11 and was named in reference to Donald Trump’s “grab them by the p****” comment. The movement calls for people to shun businesses and brands associated with the president-elect and his family. Retailers who refuse to dump the brand have joined the list of boycotted companies.
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Ivanka Trump’s fashion line is valued at $100 million and has become one of the campaign’s targets after her father was elected. Once Donald was elected, the movement began to gain real traction.

The first company to ditch the brand was Shoes.com, a Canadian online shoe retailer. The company tweeted last weekend: “We understand and your voices have been heard. We have removed the products from our website.” Shoes.com added: “We want to support our customers and make sure they can continue to stand tall.”

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The tweets have since been deleted, but once people saw they were standing with their “movement,” they began to praise Shoes.com. Many protesters celebrated the news.

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According to GrabYourWallet founder Sharon, Bellacor has also quietly stopped selling Trump products. Not all companies are giving in to the pressure from anit-Trump protestors though.

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Nordstrom, a company that has been targeted by the campaign, said it had no plans to drop Ivanka’s brand. The company said it would continue to allow customers to make “choices about what they purchase based on personal views.”

Last month Ivanka side-stepped questions about the boycott. She told ABC television. “The beauty of America is people can do what they like.” She added,  “I’d prefer to talk to the millions, tens of millions of American women who are inspired by the brand and the message that I’ve created.”

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Ivanka also shrugged off suggestions that the boycott was hurting the Trump name, telling Forbes in October: “We’re one of the fastest growing luxury hotel companies in the world.”

It’s unclear it other companies will bow to the pressure of protestors, but this is definitely something to watch for as President-elect Donald Trump is sworn into office in January.