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Russian Proposal Would Label McDonald’s a ‘Foreign Agent’ for Misleading Advertisements

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After lawmakers approved a bill that would require American new outlets to register as “foreign agents,” a politician is looking to broaden the scope, putting fast food chains like KFC and McDonald’s in the crosshairs. The proposal stems from the research that shows consuming their products “negatively affect the body and human health.”

As reported by Fox News, Moscow lawmaker Boris Chernyshov, part of the federal Russian Assembly, considers the fast food advertisements misleading due to the potential negative effects on “the body and human health” and that the ads show “a positive image of consumption of these products.”

Chernyshov began the process of pushing the measure forward by contacting the Russian food and media monitoring agency, requesting that advertisements for American fast food restaurants be designated as coming from a foreign agent.

“The first step is to recognize the advertising of American fast food by the messages of foreign agents and to introduce the appropriate marking,” said Chernyshov. “The second step will be the legislative initiative to include American fast food networks in the appropriate registry.”

If the new legislation goes forward, the targeted fast food restaurants would be required to register as foreign agents and would have to file quarterly reports with the Russian Justice Ministry outlining their funding sources and various activities. Additionally, any advertisements displaying in Russia would have to state that the restaurants are considered foreign agents operating in Russia.

Putin is expected to sign the measure into law.

Some consider the move as a form of retaliation against President Donald Trump’s administration after it imposed financial disclosure requirements on Russian media group RT. RT is also required to register as a foreign agent in the US.

This isn’t the first time Chernyshov has targeted US-based fast food companies. In 2014, a number of McDonald’s locations were closed after “sanitary violations” were discovered, though some felt the closures were part of a sanctions war.