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The gender inequality issue is coming to a boiling point in New York, as one pharmacy has decided to make males pay a “man tax.”

The owner of the pharmacy, a woman, is charging men who shop there a 7% tax and offering women tax-free shopping. It is also a political statement that promotes Hillary Clinton, who has long been for gender equality.

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The pro-women policy was put into effect on Monday at The SoHo pharmacy in New York City. The sign reads, “New store policy: All Female Customers Shop Tax-Free,” while a blue sign in the other window, reads “All Male Customers Are Subject to a 7% Man Tax.”

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Why the 7 percent tax for men, you may ask? Well, according to a census that was taken in 2015, the New York City Department of Consumer Affairs claimed that products that are marked typically for women are hiked up, resulting in higher taxes. In New York, women’s items cost, on average, 7 percent more than equivalent products marketed to men, so hence the 7 percent tax hike for men.

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This “pink tax,” as it’s been labeled, has caused many women to react negatively towards companies hiking up costs for women’s products or services, such as dry cleaning, personal care products, and car maintenance.

The pharmacy owner, Jolie Alony, said, “We wanted to share that women deserve to get a break, and men deserve to be charged 7 percent more. Women are spending more in general and we make less, so we deserve to have a break.”

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Alony says her policy has been met with mixed reactions from everyday shoppers of the pharmacy. Some shoppers are seemingly entertained from the sign, while others, she said, were a little upset about it, saying, ‘F*ck you,’ ‘You’re being a sexist,’ and to “get a lawyer.”

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The controversial policy has been heating up on social media outlets. It has been trending and is starting to get some strong backing from women that agree that the pink tax is unfair.

But don’t expect this gender deal to last long. Alony realizes that gender-based fees by retail service establishments are a violation of New York City’s pricing laws. She said that in reality, she just isn’t charging women the normal 7% tax – but is charging men the regular tax. It is reported that Alony is paying her women customer’s tax out of her own pocket.