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Donald Trump  Spoke at the Charlotte Convention Center Thursday. This was his first campaign event since the massive shake-up in his campaign staff. And the message here was completely un-Trump.

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Trump opened with some talk of racial harmony, poverty, and the American dream. Then he turned to his own shortcomings:

….But to achieve this New American Future we must break from the failures of the past.

As you know, I am not a politician. I have worked in business, creating jobs and rebuilding neighborhoods my entire adult life. I’ve never wanted to learn the language of the insiders, and I’ve never been politically correct – it takes far too much time, and can often make more difficult.

Sometimes, in the heat of debate and speaking on a multitude of issues, you don’t choose the right words or you say the wrong thing. I have done that, and I regret it, particularly where it may have caused personal pain. Too much is at stake for us to be consumed with these issues.

But one thing I can promise you is this: I will always tell you the truth.

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Some will be critical of the way he spins his quasi-apology into a subtle attack on Hillary Clinton, who has been less than truthful with the American population of late. But this is Trump we’re talking about. Any apology seems distinctly out of character.

I speak the truth for all of you, and for everyone in this country who doesn’t have a voice.

I speak the truth on behalf of the factory worker who lost his or her job.

I speak the truth on behalf of the Veteran who has been denied the medical care they need – and so many are not making it. They are dying.

I speak the truth on behalf of the family living near the border that deserves to be safe in their own country but is instead living with no security at all.

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Our campaign is about representing the great majority of Americans – Republicans, Democrats, Independents, Conservatives and Liberals – who read the newspaper, or turn on the TV, and don’t hear anyone speaking for them. All they hear are insiders fighting for insiders.

These are the forgotten men and women in our society, and they are angry at so much on so many levels. The poverty, the unemployment, the failing schools, the jobs moving to other countries.

I am fighting for these forgotten Americans.

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His humility slowly ebbed away, though, and the undertow of Trump’s ego began to pull him back out to sea.

[…] So while sometimes I can be too honest, Hillary Clinton is the exact opposite: she never tells the truth. One lie after another, and getting worse each passing day.

The American people are still waiting for Hillary Clinton to apologize for all of the many lies she’s told to them, and the many times she’s betrayed them.

Tell me, has Hillary Clinton ever apologized for lying about her illegal email server and deleting 33,000 emails?

Has Hillary Clinton apologized for turning the State Department into a pay-for-play operation where favors are sold to the highest bidder?

Has she apologized for lying to the families who lost loved ones at Benghazi?

Has she apologized for putting Iran on the path to nuclear weapons?

Has she apologized for Iraq? For Libya? For Syria? Has she apologized for unleashing ISIS across the world?

Has Hillary Clinton apologized for the decisions she made that have led to so much death, destruction and terrorism?

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The most uncharacteristic statements from the speech? Perhaps this one: “So again, it’s not about me. It’s never been about me. It’s about all the people in this country who don’t have a voice.”