Chick-fil-A is popular, really popular. Despite being open on only six days per week, the chicken fast food chain has shown solid growth year after year.
Now, one of the nation’s favorite fast food restaurants is announcing a major change that it hopes will allow it to capture a new customer segment – mothers with children.
According to reports, the restaurant will start a new service where parents with children can order their food in the drive through, along with a certain number of high chairs, park, and then come inside where a table with their food and chairs will be waiting on them.
According to a Business Insider report:
Parents are often seen in the restaurants’ lines wrangling their kids, trying either to hold them or to prevent them from wandering around the restaurant. The chain hopes that Mom’s Valet will help parents avoid all that.
Farmer said the service was part of Chick-fil-A’s renewed focus on “taking the stress out” and making its restaurants a more relaxing place for customers.