Following recent tradition, Budweiser has released their Super Bowl commercial several days ahead of the big game, and this year, it has people talking.
Given the current political debate about immigration, President Trump’s recent executive order and the tone of the commercial many are saying that brewing company has gotten “too political”.
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The commercial shows the story of Anheuser Busch co-founder Adolphus Busch immigrating to the United States from Germany and the adversity faced as an immigrant in the US.
“This is the story of the original self-made man, one of the founders of the American Dream, making it the hard way, and his path that all came after him followed,” Budweiser’s Laura Rowan told Adweek.
“We then see the words appear: ‘When nothing will stop your dream, this is the beer you’ll drink.’ We end with the Budweiser logo and [tagline], ‘This Bud’s for you,’” Rowan said.
Budweiser VP Ricardo Marques further elaborated on the commercial to Adweek:
“It’s true, Adolphus Busch made an incredible journey to this country, and that’s really what this is about. It’s about his vision, his dream, everything that he doest to achieve that. Even though it happened in the 1850s, it’s a story that is super relevant today. That’s what we’re honing in on; it’s the pursuit, the effort, the passion, the drive, the hard work, the ambition, that’s really what this is about more than anything else.”
“There’s really no correlation with anything else that’s happening in the country,” he said. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”
The commercial will air during Super Bowl LI on Feb. 5 on Fox, but you can watch the whole video here: