Budweiser, Bud, The King of Beers, Bud-Dozer, yes the popular Domestic beer Budweiser has many names. Starting on May 23 and until the end of the 2016 election cycle it will have a new name.
In a patriotic move from A-B InBev (ironically a Belgian – Brazilian company), Budweiser will be rebranded as “America” for the next six months.
The move was confirmed by A-B InBev to the advertising website Ad Age earlier today.
“The King of Beers” tagline will be replaced with “e pluribus unum” (out of many, one), the motto of the United States.
This isn’t Budweiser’s first attempt at patriotic marketing. In the past the beer giant has release red, white and blue bottles/cans, put “1776” on packaging, and made tons of patriotic beer case displays at supermarkets across the country.
So remember folks, as you take in a baseball game this summer, or hang out on the beach, This America’s For You.
You might also hear:
“Man, what’s wrong with that guy?” “Oh, don’t worry about him, he’s just had too much America today.”
“Hey man, you want to get messed up on America this Friday after work?”