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YouTube is still the reigning king of user-generated online video content. And there have always been “rules” about what type of content is acceptable for the sight. These rules are vague, at best, and open to interpretation. Accordingly, many content creators simply ignore the rules and post what they feel fits (or they post what they hope will slide-by unnoticed). But that isn’t going to be good enough anymore.

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YouTube has begun a sweeping campaign of “demonetization.” For those who don’t cash YouTube advertising checks, what this means is simple. YouTube is turning off the advertising, which is how content creators monetize their videos.

If YouTube feels like your video contains “sexual humor,” or shows (or even implies) drug use, or deals with “sensitive topics,” they can shut off the money switch. No more politics, they say. No more war.

The hastag #YouTubeIsOverParty is now trending on Twitter.

Here’s the complete list of banned subject matter.

  • Sexually suggestive content, including partial nudity and sexual humor
  • Violence, including display of serious injury and events related to violent extremism
  • Inappropriate language, including harassment, profanity and vulgar language
  • Promotion of drugs and regulated substances, including selling, use and abuse of such items
  • Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters and tragedies, even if graphic imagery is not shown

“If any of the above describes any portion of your video,” the statement reads “then the video may not be approved for monetization. If monetization is approved, your video may not be eligible for all available ad formats. YouTube reserves the right to not monetize a video, as well as suspend monetization features on channels that repeatedly submit videos violating our policies.”

https://twitter.com/cincerauk/status/771379375161901056/photo/1?ref_src=twsrc%5Etfw

Ouch. This is big. If YouTube is simply blowing smoke with the new threats of enforcement, than this may all be a method of insurance. If it isn’t, then YouTube as we know it is a thing of the past.