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Emma Watson rocketed to fame with the Harry Potter film franchise. Over the course of eight movies, fans watched her interpretation of Hermione Granger grow up. And now, even as she continues to make kids movies, Watson is trying to shed that youthful persona.

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One of the easiest ways to do that is, of course, to strip down. The precedent was set when her Harry Potter co-star Daniel Radcliffe stripped down for Equus.

Watson, who is now 26, is once again in the spotlight with her live-action reprisal of the eponymous Beauty in Disney’s  Beauty And The Beast.

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Watson will be on the cover of this month’s Vanity Fair, for an article they’re calling “The Bewitching Emma Watson.”

In one image from the article, she’s pushing the sexual angle with a “Burberry rope capelet” that leaves her almost exposed.

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The Daily Mail’s fashionistas are all over this story. “[Watson has] been doing the rounds to promote Beauty and the Beast, and has chosen eco-friendly gowns by the likes of Emilia Wickstead and Elie Saab. And now here she is starring in a photoshoot for Vanity Fair, in which she wears super high end labels such as Burberry, Valentino, Stephane Rolland, Francesco Scognamiglio, Balenciaga, Dior and Gucci.”

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Critics are questioning Watson’s decision to strip down while promoting a Disney film. Watson spoke of the controversy during a recent interview with The Mail.

“Personally, I don’t actually think it’s even that sexy. What’s sexy about saying, ‘I’m here with my boobs out and a short skirt…have a look at everything I’ve got?'”

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“My idea of sexy is that less is more. The less you reveal the more people can wonder.”

“I might be willing to take my clothes off for a Bertolucci film, if it was a part that really made sense as part of my character. But I wouldn’t do it just to make a point, to move on from Hermione. I’d hate to be so tactical. I’m not just getting my kit off for anyone.”

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Watson, who has a reputation for her feminist activism, is unapologetic about her role as a Disney Princess. The character Belle is “absolutely a Disney princess, but she’s not a passive character — she’s in charge of her own destiny.”