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The burger wars have reached a heated level in Europe with McDonalds and Burger King both taking direct shots at each other.

McDonalds fired first, building this massive billboard with ridiculously complicated directions to the nearest Burger King.

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laskjd

Ronald McDonald and company weren’t going to put that much effort into just a print ad, so they made this commercial, showing the sign going up and people’s reactions.

But you dont’ get a title like the “Burger King” without having a few tricks up your sleeve, so BK fired back in awesome fashion.

Using McDonald’s own footage, of the billboard going up, the King changes the story from number of locations to quality of the food.

#ShotsFired #GameOn #WatchOutForTheHamburglar